ABOUT THE COMPANY
Gran Toro Oro Trading Corporation is committed to helping businesses grow and succeed. We offer a variety of products and solutions that can aid either micro or macro businesses to compete in today’s motor vehicles, industrial and commercial marketplace.
THE HISTORY
Gran Toro Oro Trading Corporation is a duly-organized corporation operating in the Philippines since July 5, 2012. It is a family-owned corporation engaged in the importation and trading of various automotive and motorcycle related products since the early 1970’s. GTO services more than 6000 direct clients all over the country, which includes malls, retailers, end users, corporate clients, wholesalers, repair shops, car dealers, auto supplies, shipping companies and more.
1970’s • Metro Manila Automotive Sales was founded in 1972, conquering the VIZMIN market on take-off. First brands to carry are Whiz, Gold Eagle, KNW, Hella, Plastic Coat and Orelube
1980’s • There were changes in the company name as the operation continue to grow. Metro Manila Automotive Sales then became First Metro, Inter-Island Industrial Sales Corporation, Metro Gold and then to Gold Rush
1990’s • Kabignayan St. in Banawe became a new home for Gold Rush. The company became an avid affiliate and member of Association of Philippine Volunteer Fire Brigades, Inc.
2000’s • On July 5, 2012, Gran Toro Oro Trading was registered as the new company name. • Most the prominent brands joined the GTO line-up namely, Repsol, Aeropak, Lubrigold, Safeway, SRC Moto Tires, JTC, Silock, Osram, Michiba and Blaupunkt. • The Business Support Team was started, focusing mainly on Tele Sales and E-commerce
VISION
To establish GTO as the trusted partner providing quality products in the automotive, industrial, commercial and motorcycle industry.
MISSION
Gearing Towards Outcomes
- We bring solutions and quality products, putting businesses in advantageous position in the automotive (AUTO), fleet (FLT), industrial (IND), commercial (COM) and motorcycle (MTR) market.
- We bridge international products to the Philippine market.
- We build and maintain relationship with clients, going beyond expectations and making them loyal advocates of GTO carried brands.
VALUES
- Professionalism. We conduct ourselves with responsibility, integrity, accountability, and excellence when doing business.
- Corporate Social Responsibility. To uphold our reputation as a responsible corporate citizen, our organization will make effort to be involved.
- Customer-centric. We value our customers as they are the heart of our business.
- Building Legacy. We draw inspiration from our rich history and translate them to long-term business strategies.